Les Gold, a name synonymous with the glitz and drama of the pawn industry, has captivated audiences worldwide as the star of the hit reality TV show Hardcore Pawn. A third-generation pawnbroker, Les is celebrated not only for his expertise in the trade but also for his dynamic personality. Behind his success, however, stands a remarkable woman: his wife, Lili Gold.
Married since 1975, Lili has been a steadfast partner in both life and business. While Les shines in the spotlight, Lili plays a vital role behind the scenes, contributing to the success of their family business, American Jewelry and Loan. Together, they’ve built an empire that spans decades, proving that their partnership is just as enduring as their marriage.
Les Gold Profile Summary
| Attribute | Details |
| Full Name | Les Gold |
| Date of Birth | June 20, 1950 |
| Age | 74 years old (as of 2024) |
| Birthplace | Detroit, Michigan, USA |
| Nationality | American |
| Occupation | Pawnbroker, Reality TV Star, Author |
| Famous For | Star of Hardcore Pawn and Owner of American Jewelry and Loan |
| Net Worth | $5 million (approximate) |
| Spouse | Lili Gold |
| Children | Ashley Broad, Seth Gold |
| Siblings | Unknown |
| Height | 6′ 2″ |
| Education | Unknown (likely high school graduate) |
| Career Start | Early career in pawnbroking, founding American Jewelry and Loan in 1978 |
| TV Appearance | Hardcore Pawn (2010–2015) |
| Book | For What It’s Worth: Business Wisdom from a Pawnbroker (2013) |
| Hobbies | Family activities, reading, business strategy |
| Social Media | Active on social media platforms, particularly Facebook |
Does Les Gold Have a Wife?
Yes, Les Gold has a wife, and her name is Lili Gold. The couple has been happily married for decades, serving as a testament to their strong bond and enduring relationship. They tied the knot in 1975, and their marriage continues to thrive both personally and professionally.
Their partnership is more than just about love. Lili has been an integral part of Les’s life, standing by his side as they built a successful family business. The duo’s shared vision and teamwork have played a key role in their achievements.
Who Is Les Gold’s Wife?
Lili Gold is not just the wife of Les Gold; she is a powerful force behind his success. She is known for her unwavering support and contributions to their family’s ventures. While Les often takes center stage, Lili manages many of the critical behind-the-scenes aspects of their business.
Her dedication extends beyond business. Lili is a loving mother and an inspiring figure, balancing her professional and family life with grace. She represents the quiet strength that keeps the Gold family thriving.
How Les Gold Met His Wife
Les Gold met Lili in the early 1970s, during a time when both were exploring their personal and professional paths. Their connection was instant, with mutual admiration and shared goals bringing them closer together.
Their meeting soon blossomed into a relationship marked by trust and ambition. By 1975, they had tied the knot, embarking on a journey that would see them build a life of love, family, and success.
Lili Gold’s Role in Les Gold’s Career
Lili Gold has played a pivotal role in Les Gold’s career, especially in the success of American Jewelry and Loan. While Les focuses on the public-facing aspects of the business, Lili handles crucial administrative and managerial tasks. Her organizational skills ensure that the business runs smoothly behind the scenes.
Lili’s presence has also been instrumental in shaping the family dynamic, which reflects in their business operations. She is often seen as the glue that holds the Gold family together, providing both emotional and professional support.
Marriage and Family Life
Les and Lili Gold share an admirable marriage that has stood the test of time. Married for nearly five decades, their relationship is rooted in mutual respect, love, and shared ambitions. Together, they have built not only a thriving business but also a warm and supportive family.
The couple has two children, Ashley Broad and Seth Gold, who are deeply involved in the family business. Their marriage is often regarded as a prime example of how partnerships in life and work can lead to lasting success.
Lili Gold Age
Lili Gold was born in 1950, making her around 73 years old as of 2023. Despite her age, Lili remains an active and vibrant individual, contributing to her family and business with the same enthusiasm she has always shown.
Her decades of experience have made her a pillar of wisdom and strength within the Gold family. Lili’s ability to adapt and evolve over the years showcases her remarkable character.
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Lili Gold Education
Lili Gold has always valued learning and personal growth. Although specific details about her formal education are not publicly available, it is evident that she possesses strong business acumen and managerial skills. Her ability to co-manage American Jewelry and Loan highlights her practical knowledge and sharp decision-making abilities, which are essential in running a successful family business.
Beyond academics, Lili’s real-world experience has been a cornerstone of her success. By working closely with her husband, Les Gold, she gained invaluable insights into the pawn industry. Her hands-on approach and commitment to continuous learning have contributed significantly to her role as a key figure in the Gold family’s achievements.
Lili Gold’s Children
Lili Gold and Les Gold are proud parents of two children, Ashley Broad and Seth Gold. Both have actively contributed to their family business, American Jewelry and Loan, and are well-known for their roles in the reality TV series Hardcore Pawn.
Ashley Broad is a certified gemologist and has worked alongside her father to ensure the business’s growth. Seth Gold, on the other hand, has gained recognition as a savvy entrepreneur, often bringing innovative ideas to the table. Together, they form the next generation of the Gold family’s pawnbroking legacy.
Career Highlights of Lili Gold
Although Lili Gold maintains a low profile, her contributions to American Jewelry and Loan have been monumental. She has managed critical behind-the-scenes operations, ensuring the business remains organized and efficient. Her managerial skills have supported Les Gold in navigating the challenges of the pawn industry.
In addition to her business role, Lili has been a pivotal figure in fostering the family atmosphere that makes their workplace unique. Her ability to balance professional responsibilities with family commitments demonstrates her remarkable dedication and skill.
Lili Gold’s Height, Weight, and Physical Appearance
| Attribute | Details |
| Height | 5 feet 4 inches (163 cm) |
| Weight | (65 kg) |
| Body Type | Slender, Elegant |
| Hair Color | Blonde |
| Eye Color | Brown |
| Physical Appearance | Graceful and Timeless |
Lili Gold’s Net Worth
As of 2023, Lili Gold’s net worth is estimated to be around $1.5 million, stemming primarily from her contributions to American Jewelry and Loan. Her role in the family business has not only ensured its success but also bolstered her financial standing.
In addition to her business earnings, Lili has likely benefited from the popularity of Hardcore Pawn, which brought widespread recognition to the Gold family. Her financial success reflects years of hard work and dedication.
Les Gold Net Worth
Les Gold, as the face of the Gold family empire, has amassed an impressive net worth of $5 million as of 2025. His earnings primarily come from his pawnbroking business and his role in the hit reality series Hardcore Pawn.
Beyond television, Les has authored a bestselling book, further diversifying his income streams. His entrepreneurial spirit and charisma have made him one of the most recognized figures in the pawn industry.
Personal Life of Lili Gold
Lili Gold values family above all. She is a devoted wife to Les Gold and a loving mother to their children, Ashley and Seth. Despite being a successful businesswoman, Lili has always managed to keep her personal life private, focusing on building a strong family bond.
Her role as a mother and wife has been central to her identity. Lili’s down-to-earth nature and commitment to her family have earned her respect both at home and in the business world. She continues to support her family while maintaining a quiet yet influential presence behind the scenes.
Is There Any Past Affairs of Les Gold?
Les Gold has maintained a clean public image throughout his career. There are no known past affairs or controversies tied to his name, reflecting his dedication to his wife, Lili Gold.
Their nearly five-decade-long marriage stands as a testament to their loyalty and mutual respect. Les has always prioritized his family, keeping his personal life private and free from scandals.
Is Les Gold Still Married?
Yes, Les Gold is still married to Lili Gold. The couple has been together for almost 50 years, showcasing a rare example of enduring love and partnership.
Their strong bond has been a cornerstone of their success, both personally and professionally. Despite the challenges of running a family business, their marriage continues to thrive.
Fast Facts About Lili Gold
- Full Name: Lili Gold
- Birth Year: 1950
- Marital Status: Married to Les Gold since 1975
- Children: Ashley Broad and Seth Gold
- Profession: Businesswoman and co-owner of American Jewelry and Loan
- Net Worth: Approximately $1.5 million
- Height: 5 feet 6 inches
- Weight: 130 lbs
Les Gold Social Media
| Social Media Platform | Username/Handle | Followers/Engagement |
| @reallesgold | 47.9k+ | |
| @LesGoldAJL | 58k+ | |
| Les Gold | 19k+ |
Conclusion
Lili Gold plays a vital role in both the personal and professional life of her husband, Les Gold. As a supportive wife and mother, she has helped shape the success of American Jewelry and Loan while maintaining a strong family bond.
Though she remains a private figure, her contributions behind the scenes have been key to the family business’s success. Lili’s unwavering dedication to her family and her quiet strength continue to be a source of inspiration to many.
FAQs
Is Les Gold a millionaire?
Yes, Les Gold is a millionaire, with an estimated net worth of $5 million
Does Les Gold still own American Jewelry and Loans?
Yes, Les Gold continues to own and operate American Jewelry and Loan, a family-run pawn shop in Detroit, Michigan.
Who is Ashley Gold’s husband?
Ashley Broad is married to Jordan Broad, a successful businessman. They have been together since their wedding on September 6, 2003.